How-To-Use-Facebook-Ads-To-Get-A-Job-You-Really-Want How to Start a House Cleaning Business on a Tight Budget

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How to Start a House Cleaning Business on a Tight Budget

“If you use emotion and love to drive your sales and business, you will build loyalty beyond reason. And I promise you will build relationships and enjoy a business that exceeds your wildest expectations”

First of all, before you decide to start your own cleaning business, make sure that this type of job is right for you. You must be in good physical condition. Cleaning is very hard tiring work. You will need to have good customer relations skills. You will need to have basic office skills and some accounting skills.

If you plan to leave your full-time position to start a cleaning business, make sure you have at least six months of savings. Or keep your job full time and start part time.

Research all aspects of the cleaning services business. From customer service to advertising, taxes, employees, insurance and bonds, what to charge and how to clean a house professionally. Cleaning your own home and cleaning professionally is completely different. Learning to clean professionally takes a long time. When a client pays for your services, they expect to go home and find their home spotless.

Getting those first clients takes time, persistence, and patience. You’re not going to get a hundred customers overnight.

Getting those first customers The hardest part of starting your own cleaning service is getting those first customers. Most clients want to know how long you’ve been working and want references. The best thing to do is let customers know that, yes, you are new to the industry but that you have thoroughly researched all aspects of the cleaning business and assure them that you know what you are doing and are capable enough to clean their house to their specifications. Be sure of yourself. I can’t stress this enough. Customers love to see trust. Ease their worries and let them know their home is in good hands.

References: To get some good references when starting out, ask a few friends or family members if you can clean their house for free or at a discounted rate. The sound of working for free may not be appealing, but it will be worth it to get good testimonials.

When you clean those first homes, choose quality, not how fast you can clean the house. Efficient cleaning takes a long time, but you’ll get to the point where you can do a thorough cleaning in a short time. After cleaning make sure you go back and double check all the rooms to make sure you haven’t missed anything. Impress those first customers and word of mouth will soon spread.

Advertising Your company image is everything. Before you start advertising, decide what image you want to portray on your advertising material. Your image is very important. Be consistent with all your advertising. If you have a logo make sure you use it on all your marketing materials. I think it’s best to have a website developed before you start advertising. When advertising, keep the same logo and colors.

Local paper advertising: Start by running a text ad in your local newspaper. Try to create an eye-catching ad. Don’t sell your services on low rates, sell your services on the quality of your work and what you can do for the client that other companies don’t. There is a lot of competition in housekeeping. You have to distinguish yourself from others.

Magnetic signs or lettering for your vehicle: Having your business name and contact information on your vehicle is a great way to advertise. We use vinyl lettering. Lettering looks much more professional than magnetic signs.

Flyers: You can print beautiful flyers on your home computer, but I’d suggest investing in some professional flyers. Hang flyers at hair salons, laundromats, restaurants, bakeries, grocery stores, etc. Put flyers on car windows at grocery stores and local businesses. You can even go door-to-door to neighborhoods where you would like to work. You can’t put them in mailboxes. but you can put them in the front door.

Door hanger: Coat hangers are a great way to get new customers. Choose the neighborhood you would like to work in and hang hooks on the doors. When people get flyers or advertisements in their mailbox, they usually throw them away with the junk mail. But if there’s a hanger on the door, they’ll take the time to look at it.

Business cards: Start handing out your business cards to friends and family. You can also ask your local businesses if you can leave some cards on their desks.

Referral program: A great way to get new customers is through a referral program. Offer existing customers a discount when they refer a friend. You can offer a discount to your existing customers when the friend uses your services three times.

Website: People are living very busy lives these days, so they use the convenience of the internet to shop for the services they need. Many working women will purchase services while at work. Anyone who has a business should have a website. It shows customers that you are serious about your business and allows them to research your business on their own time.

Cleaning products: By using all natural products, you can offer your customers a healthy cleaning experience and protect us from harsh chemicals. Customers love natural cleaning products with essential oils. They return home to a clean, healthy home filled with the wonderful scents of aromatherapy essential oils.

Tip: Always carry hand sanitizer with you and wash your hands often while cleaning houses. Wear gloves when cleaning bathrooms. You will be exposed to many different germs in customers’ homes.

Remember that most customers prefer that you bring your own cleaning products. This way they don’t have to worry about going to the store for cleaning products before cleaning. Some customers have special cleaners for certain appliances or floors in their homes. These customers will usually have these cleaners on hand for use. We almost always use the customers’ vacuum cleaner. This way you don’t have to carry a heavy vacuum cleaner from house to house.

What to charge I said earlier that you should sell your services on the quality of your work and not on your low rates. If your rates are too low, clients will think your work is shoddy and you lack experience. You also want to attract customers who can afford your services. I made the mistake of rating my work too low when I started out. Cleaning is hard work, charge what you’re worth. As the old saying goes “You get what you pay for”.

Some companies charge by the hour, some by the room, some by the flat rate per house, and some by the square foot. I think it’s better to charge at home, not by the hour. If a customer knows that he has to pay a flat rate, he doesn’t care if it takes him 2 or 5 hours. Plus, your customers will know what they’re paying up front and won’t have to worry about additional fees.

No two houses are the same. And there are no fixed rates for all homes. You have to clean yourself for a while to gain experience and work out a system for cleaning efficiently. Only you know what you want and what you have to do. Decide what you need to earn each hour to cover all expenses and still make a good profit.

An advice: Make sure when you start your company that you charge what you would have charged if you had employees. Some people make the mistake of undercharging when they start out just to get clients and then, as they grow up and need to hire help, they don’t make enough money off their homes to pay for the help. Don’t underestimate your work. Cleaning houses is very hard physical work and you didn’t go into this business to work for nothing.

Cleaning of new buildings If you decide to do this type of work you will need more equipment. You will need ladders, window cleaning kits with long extensions, a shop vac, etc. These types of jobs are usually 2 to 3 person jobs. Cleaning new construction requires much more cleaning. You may need to remove stickers and labels from windows and bathrooms, showers, sinks and toilets. Some require you to clean the vents to remove dust from construction work. There will be ceiling fans for cleaning, scrubbing floors and wiping woodwork to remove dust. Cleaning fees for new construction depend on where you live.

Insurance and bail. You must be an honest and somewhat agreeable person. People will need to trust you to be in their homes. Most clients are concerned about having someone new in the house, with good reason. You should be bonded and fully insured. Liability insurance rates depend on your insurance company and where you are located. Every person you hire will increase your liability insurance. It’s worth it. You can pay quarterly or annually. You can purchase your bond through your local insurance company. You will have to renew the bond every year. *Note: If you hire employees and cover them with your insurance, they must be a paid employee and not a subcontractor. If you employ them as a subcontractor, your insurance will not cover them. If they are subcontractors they are required to take out their own insurance. You

Hiring help If you start cleaning houses yourself, you’ll eventually get to the point where you need to expand your business. Start with a part-time employee. She coaches her and lets her take over one day a week. Then have her take your place 2 days a week and so on. This will give you the free time you need to market your business and get more clients. Once you get more clients you will be able to hire more part time help. Eventually you will be able to stop cleaning yourself and just run the business end which is the only way you will be able to grow your business. When training new employees, always, train them yourself or have a lead person train them. Make sure there is a responsible person for every single cleaning job. Employees have a tendency to slow down when they are alone.

Grow your business Eventually you will get to the point where you have enough employees and you are leading people and you are able to stop working in your business and start running your own business. You will find that after a while it becomes too much to try to clean every day and at the same time make estimates, take calls, schedule, do book work, get new clients, etc.

Remember that one of the most important qualifications for a cleaning service is TRUST. A client needs to know that he can trust you alone in her home. Once you’ve captured a few cleaning locations, ask customers if you can use them as a reference. Most of the time they are more than willing to let you use them as a reference. This is how you build your business and acquire new customers through referrals. Be reliable. Most clients will want to be set on a schedule every week or every two weeks on the same day of the week. Try to always keep the same schedule unless the client asks you to move to another day. If you need to cancel a cleaning date, be sure to try and reschedule as soon as possible to compensate for the cleaning.

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