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How to Maximize LinkedIn to Grow Your Network
When LinkedIn was still in its infancy, everyone saw it as simply a place where you could post your resume, connect with other professionals, and occasionally find a job. No one knows that these three qualities are the main reasons LinkedIn is one of the fastest growing platforms on the internet. Its growth has more than attracted the likes of Internet marketers looking for the next best platform to use.
The question is: can we really use Linkedln the way we use Facebook, Twitter and Pinterest? Will the same tactics work on it and should we expect the same results if ever?
The thing is, LinkedIn can give you traffic and following but not through the same methods as Facebook and Twitter. You must realize that LinkedIn is a group of professionals who want to connect with people who are fundamentally like them.
So how can you boost your LinkedIn marketing strategy if you ever decide to give it a try? Here is a list of best practices that you can implement if you have to.
#1: Review and restart your profile frequently
Like all dating sites (I just had to say it), your profile is one of the best and most powerful tools the platform makes available to you. Make sure all information on your profile is current, relevant and interesting. You need to understand that people will read your profile if they decide to connect with you. You can do this every after few months.
LinkedIn also gives you the option to share your profile update with all of your connections. Also, don’t forget to use your most recent picture as your profile picture. This is actually where the dating site comparison ends. Don’t use a photo from 10 years ago. It will never work out the way you want.
#2: Build a quality network
Unlike most social media platforms, LinkedIn is not about quantity but about quality. LinkedIn actually improves your visibility with every connection you make, but only if it’s a “good” connection. So how do you get a “good” connection? Well, it should at least be a full profile and at least be an active account.
Aside from that, you can also make sure that there is a good reason why you two should connect. Are you from the same industry? Do you have similar interests? Do they read, comment or share your content? These are just some of the questions you should ask yourself before accepting an invitation.
#3 Be active
As mentioned in point 2, you should make sure that your connections are active, so this means that you should be active too. Join a group. Share your interests. Post status updates frequently. Not only will this brand you as an active member, but it’s also a good way to establish your expertise in your field. Participate in different conversations and discussions about your group. Make sure you make your presence felt.
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