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How to Make Money Blogging in 7 Particular Ways
7 ways on how to really make money with a blog
1. Pay per click
The basic idea of pay per click (PPC) is to place banner or text ads somewhere on your blog and when a visitor clicks on these ads, you get a commission.
This commission is based on the price of the keywords advertisers are bidding on.
For better understanding, let’s take Google AdSense as an example.
Google allows independent publishers (bloggers like you) to apply for Google AdSense on their website so they can have a chance to create an income source from their blog.
Once approved, you will be given access to their dashboard where you can generate codes that you can embed into your website to display ads and when your visitors click on that ad, you earn commissions.
Surely, there were other alternative PPC ad network managers out there like Chitika, Infolinks, VigLink etc.
However, in my opinion, Google AdSense so far is the best pay per click ad manager you can apply for as some bloggers here and there claim that it is the best existing ad network out there to monetize any website (as long as they comply with the Program Policies Google AdSense or adhere to the Webmaster Quality Guidelines).
2. Private Advertising
Private advertising allows independent businesses or other bloggers to purchase advertising space on your website.
The price is fixed, fully negotiable and payment is usually monthly.
However, before engaging your website in this type of advertising, make sure your blog is getting a decent amount of traffic. That traffic should also be your real followers. When I say genuine followers, those who may have followed you and your blog posts from time to time, those on your list, and the visitors you get from organic traffic.
3. Single ads
In case you’re not familiar with this advertising method, a personal ad is a one-time email blast that you sell to a buyer who wants to advertise to your subscribers or email list.
I call it – ‘backdoor selling’.
The solitaire ad technique is usually used by marketers. Fortunately, it’s not entirely exclusive to B2B (business to business) blogs.
For example, if your blog is about “dog training” and you’ve built an impressive email list of dog lovers, you’re definitely eligible to try this approach.
You can sell personal ads to sellers who sell dog training materials. Likely eBooks, video courses, or whatever product they sell related to dog training, you might want to consider using the solitary ad technique.
4. Affiliate Marketing
One of the most popular ways to monetize a blog is through affiliate marketing.
Affiliate marketing is partnering with an independent business owner or business to promote their products directly on your website.
Unlike PPC, affiliate marketing places banner or text ads (with your affiliate link attached) on your website, and when visitors click on those ads and make a purchase, that’s when you earn commissions.
You can also create a testimonial post about a particular company product, as long as you are creative, you can basically promote the product of others in any way you like.
Well, of course, don’t violate any rules and agreements.
The commission you receive is based on the percentage agreed with the product owner.
For example, if product X you are promoting is worth $59 and the affiliate commission set by the product owner is 45%, once you make a sale you earn $26.55 commission – that’s basically the idea.
If you want to use this method to monetize your blog, I suggest that you always promote products that are related to your blog topic, products that you have tried, or products that you are very familiar with.
5. Sell your product
There are two types of products bloggers can sell online, physical (or tangible) and digital (intangible) products.
Examples of physical products are T-shirts, tumblers, books etc, pretty self explanatory.
On the other hand, digital products were in the form of eBooks, PDFs, video courses. Digital products are usually guides and tutorials.
If your blog is about fitness, you can create video courses or eBooks discussing how to burn fat, eat healthy, exercise, etc.
If you want your product to be sold on a faster scale then you can partner with third party merchants like ClickBank, ShareASale, e-junkie etc. To get your product involved in the affiliate marketing program. By doing this, you are building a network of affiliate marketers willing to sell your product.
And when your affiliates make a sale, they get their commission, you get yours.
Of course it depends on the percentage you set. Plus, you have to pay the merchants as well.
Whether your blog is in the B2B (business to business) or B2C (business to customer) niche, it will be a challenge to create your product as it is not that easy (in my opinion) to create a unique and valuable product to spread and never tested (but probably effective information) anywhere.
However, in case you have tested out a particular strategy that has worked effectively for you, for example you accidentally discover a way on how to make money most efficiently (assuming your blog is about business), then you can write an eBook discussing the methods you used, how it worked, your experience, your results then sell it to your visitors.
6. Freelance through your blog
One benefit of blogging is that you can actually be a freelance writer.
Did you know that content marketing is by far one of the best strategic business marketing tools used by large companies to drive traffic to their site?
If you have the gift of writing impressive and well-researched blog posts, you are definitely a good fit for freelance content writing.
You have the right to name your own price.
You can showcase your articles through your blog or through guest blogging.
You can find your ideal customers on Craigslist, ProBlogger etc.
Or you can post a job as a freelance content writer at Elance, Fiverr etc.
7. Create a membership site
Do you like the idea of people paying you month after month and having total passive income?
Well, this blog monetization method might be a good choice, but I have to warn you: it’s not as easy as it sounds.
You have to think outside the box.
If you’re serious about giving it a try, ask yourself these questions:
What kind of product can I sell over and over again?
What service can I provide so people keep paying for it?
How long can I do this to keep my customers?
Is there room for improvement?
To answer these questions, let’s look at the different membership ideas you can incorporate into your blog so you can decide which one to follow.
1. Access to members-only content
As a rule, bloggers create articles, podcasts and video courses, right? So what could be the products available here? Well, guess what: articles, podcasts, and/or video courses.
You read right. You can actually charge people for accessing your content.
The idea is to prevent non-members from reading, listening or watching the valuable content you have created, they have to pay for it.
You can give a user an option whether they want to pay per month or for the whole year. Also, prices vary based on access level.
2. Forum access for members only
You can set up a discussion forum on your blog where like-minded members share great and valuable ideas on your specific blog topic.
Similar to content access, members could only access the community forum if they paid for it.
You may ask, why would a person pay just to join a forum? My answer would be to solve the problem of quality and trust. Before using this approach, make sure your blog is credible enough, that your brand receives a reasonable amount of good reputation.
3. Live webinars
Why not offer a live webinar to your subscribers or members, connect with them in real time. In that webinar you can sell your products or charge them for all the knowledge you share.
You can also invite someone who is also a reputable blogger in your niche, then allow them to share their ideas and experiences, so your audience can relate. What’s wrong with that blogger you invited? Exposure.
However, if you have the ability to host a premium corporate webinar, you can do it yourself.
4. Member only access to the affiliate program
Didn’t I tell you there are premium affiliate programs? You read right. In my opinion, you can charge people, especially your members, who may want to promote your products or services.
The basic idea for this is that your affiliates should be familiar with what they are promoting. They must have at least experienced or tried the products or services themselves before promoting them.
Note: All of these ways to make money blogging make a lot of sense just assuming that your offering is very valuable, unique and useful products.
While there’s nothing wrong with blogging without the intention of monetizing it, I still think it would be more efficient if you tried. After all, it’s not that difficult to embed some advertising code into your editor.
However, in case you want to change your mind and might consider getting some extra income from your writing hobby, you can try any of these methods.
And again, please realize that I’m not saying that these approaches will always work for everyone. The likelihood of making money from your blog depends on your actions (or inaction) and level of determination.
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