How To Apply For A Job Via Email Site Www.Reddit.Com 4 Marketing Campaigns for Recruiters to Hit the Ground Running in 2021

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4 Marketing Campaigns for Recruiters to Hit the Ground Running in 2021

We made it! The long-awaited New Year has finally arrived. It’s time to leave the weight of 2020 behind and start fresh with new ideas, new initiatives and new strategies to get off to a flying start in 2021. This year, more than ever, people are eager to start on a clean sheet of paper. While there may still be challenges in 2021, the best way to prepare for the new year is to start on a positive note.

So how can you start running in 2021? One way is to put together effective marketing campaigns. The more your marketing campaigns are tailored to your audience, the more successful they will be. In this article, we’ll take a look at email campaigns for both clients and candidates that you can run to start the year off strong and lay a solid foundation for the rest of the year!

Customer campaigns for recruiters

There are two types of customer campaign initiatives that we will take a look at. The first initiative will reach your top-performing customers in 2020 and the second will target potential customers in high-performing sectors.

Reaching high-performing customers in 2020

If you missed our article from last month, “Good or Bad? Personnel Reports That Should Be On Your Hot List in 2021,” I urge you to take a look as the article discusses the key reports you should refer to to determine your top performing clients in 2020 These are the clients you want to be close to in the new year as they are bringing in the majority of revenue and work orders.

Once you have your top performing customer list, build a pipeline of customer leads in your CRM and create an email template. As these are contacts you have been in close contact with, please send a plain text email from the recruiter or contact at your staffing firm who has been in contact with them the most. A plain text email will feel more personal than a regular company marketing email.

In the email you can simply wish them a Happy New Year and let them know that you are ready to help them complete work orders if they have current needs or see any needs in the near future. The email doesn’t have to be long, but something short that includes a New Year greeting and shows you’re ready and willing to help complete work orders in 2021. If you don’t receive a response within a few days, please follow up with a phone call to check-in. A campaign this simple will keep you at the top of your top performing clients’ minds and hopefully bring in some new business orders to start the year too!

Targeting high-performing industries

The next type of campaign targets potential customers in industries with good results. This is where you can use the search features in your CRM to search for customers you aren’t already doing business with in high-performing industries, such as food/alcohol/groceries, medical/devices, pharmaceutical, manufacturing, delivery services, trucking/ railway, etc. Based on the industries you are trying to reach; you can build a pipeline of leads by industry and create your own campaigns. Each campaign should be tailored to the industry to be most effective.

You’ll want to think of an eye-catching subject line that will draw the recipient into your email. The more it is tailored to the industry, the more likely they are to open it if they feel it is relevant to them. Some examples include, “How can we help staff your nurses in 2021?” or “Find drivers faster in 2021 with YOUR COMPANY NAME”.

In the body of the email, include outlets for working with your company. This can be done through testimonials, a case study with a client, through an infographic that includes stats promoting why they should partner with you, etc. You can also create a downloadable white paper of why they should partner with you for their staffing needs versus another staffing company. The more this content is tailored to your industry, the better. If you don’t have the means to personalize everything by industry, personalize it as much as possible so the recipient can still identify with it. Also, if there are common pain points that are often here regarding staffing in the industry, try to address them in the content you are providing and note how working with your staffing company will address those pain points.

Both of these customer campaigns target companies that are doing well. By starting the year off by working closely with your top-performing clients and targeting prospects in high-performing industries, you can help set yourself up for a successful 2021.

Candidate campaigns for recruiters

We’ll take a look at two candidate campaigns below. The first campaign will target candidates you have been in contact with in the last 6 months and the second campaign will target candidates you have not been in contact with for 6 months or more.

Contact candidates you have been in contact with recently

The first candidate campaign allows you to connect with candidates you’ve been in contact with in the last 6 months, but never been placed on the job for one reason or another. You can use your ATS to search for these candidates and add them to a candidate pipeline. A relevant subject line might be something like, “How is your job search going?”

Since you have recently been in contact with these candidates, you can put together a simple text email from the recruiter. A simple text email will make it more personal once again. The body of the email can be a simple tactile basis for seeing how they’re doing with their job search and if you can still help them find their next job.

Adding personalized videos to emails is also growing in popularity. If you want to take your email to the next level, you can create a quick 30-60 second video per candidate. The video should be informal to let them know you’re here to help them find their next job. Include their name in the video and also the industry or position they are looking to work in. Again, the more personalized the video, the more likely you are to get a response from the candidate. While creating a custom candidate video can be time-consuming, you can create a script that you can use for each video. You can also select the best candidates you want to create a video for. For candidates you don’t create a custom video for, you can create separate videos by industry or field. This way the video won’t include their name, but there is still some personalization.

Another creative way to engage with these candidates is to include a prompt at the end of your email asking, “Still looking for a job?” You can then include a “Yes” button and a “No” button. Both can lead to different landing pages. The “No” button can lead to a page that says something like “Thanks for letting us know! If we can help you find your dream job in the future, please don’t hesitate to contact us. In the meantime, follow us on social!” Even if they are no longer looking for a job, this helps determine that so you don’t waste time contacting them. Providing a plug to follow your company on social media is also helpful in helping them stay engaged with your company. For those applicants who click “Yes,” you can direct them to a different landing page that shows them a list of jobs they’d be a good fit for. You can also include a note, “Not interested in these positions? Contact us and we’ll help you find your dream job.”

Contacting candidates you’ve been in contact with in the last 6 months is a good way to re-engage candidates and see where they are in their job search. This will also help you decide if these are candidates you should continue communicating with or focus on other candidates for the time being.

Reach out to candidates you haven’t been in contact with

Another type of candidate campaign you can run is a campaign targeting candidates you haven’t been in contact with for a while. You can use your ATS to search for candidates you haven’t been in contact with for as long as you like and build a pipeline of candidates from this search. A catchy subject line for these candidates might be something like, “Ready for a new job in 2021?”

To open the email, you’ll likely need to include a reintroduction of who you are and how you can help them find their next dream job. Additionally, you can include candidate testimonials and a list of currently available jobs they might be a good fit for. Again, you’ll want to target this email by industry if possible, and include candidate testimonials and appropriate job postings. At the end of the email, you can even include a call-to-action button to send you their most recent resume. This way they can apply for a job from your email or if they are not interested in a job listed, you know they are still interested in a new job by submitting their resume.

Another unique way to get a candidate’s attention is to include a BuzzFeed®-like quiz in your email, such as “What job would be right for you in 2021?” They can answer a series of fun questions and then receive a summary of the type of job they’d be a good fit for in 2021 and a list of the current jobs you have available that fit their outcome. Whether it’s in a magazine or online, everyone enjoys taking this type of quiz and it would be a fun way to engage the candidate with your company.

Both of these candidate campaigns help re-engage candidates you were in contact with recently, and also help you reach a new base of candidates you haven’t been in contact with recently. By coming out of both of these campaigns, you’ll hopefully be able to determine which candidates you should stay in close contact with to start 2021, and which ones you shouldn’t waste time contacting.

Ready, Steady, Launch!

Personalized marketing campaigns will be important in 2021. Using this approach to run campaigns for clients and candidates will help your campaigns be more effective. We just looked at 4 campaign ideas to help you get off to a flying start in 2021, but the possibilities are endless! Take your creative idea, adapt it to your audience and launch 2021!

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